Is it not scary that for every bit of media, we are about to consume, we stop and analyze if it is made by an Artificial Intelligence (AI)?
GMA Network will introduce the country's first-ever AI-generated sportscasters, "Maia" and "Marco," a bold and ambitious move for the leading broadcast company. The AI-generated duo will be making their first appearance in the National Collegiate Athletic Association (NCAA) Season 99 this Sunday.
With technology and innovation in our footsteps, it is clear that various workplaces will have their AI worker counterpart. Information-heavy scenes such as numbers, encoding, language, and more could easily rely on the aforementioned system, and with much advancement, even manufacturing creative works—arts, including painting, drawing, and music. But for journalism to accept and embrace this kind of utilization and bear the afflicting effect of it is alarming.
It is without a doubt that AI could cover menial tasks much quicker and cheaper than its human journalist counterpart. But for a job credited to those with a beating heart and ethical mind to be taken away by a not-so-genuine computer-generated face—in which avid sports fans are going to watch and hear them broadcast the latest update once they click open their televisions—is quite numbing for those aspiring to be a human sportscaster.
Conveying emotion and expressing thrilling remarks are characteristics that make and define an entertaining sportscaster, which can only be heard from a human journalist. AI may deliver the news we want, but it will not have as much impact as those who project their voice to evoke inspiration to the listener.
AI is not new in forming journalistic-esque articles, it has been used to frame satirical news creating a professional style of writing fooling many, giving an untrustworthy image for the so-called aspiring human-intelligent computer.
With talks about credibility, most people watch the news on TV more than read in the newspaper and listen on the radio because of familiar faces. Handing us news from every corner of the world while battling various environments they have been sent on—let it be sunny or even rainy, pandemic, even war. We trust all these newscasters because they exert effort even with arduous circumstances.
There are those human journalists that we have trusted as we frequently see them on our screen, doing what a journalist ought to—gathering information, disseminating the truth, and standing for social justice. And if we ever witness this advancement emerge further in the future, we will be seeing less of those unfiltered faces and voices that will surely stand for what we identify as truth.
How long will it be for the word AI to appear in the first paragraph of a human journalist's article with just the letters A and I, not the word Artificial Intelligence, because we have made use of it all the time, we grew accustomed to it?
How long will it be until AI is no mere assistance to us and slowly cripples manpower, subjugating work, rendering human workers useless?
What AI can never replicate from a human journalist is their integrity—knowing that truth should never be hidden. Expression, accompanying news with appropriate tone and articulate genuine motives. And lastly, credibility—trustworthiness as they are the beacon of information, which sets them apart.
A human journalist has already been scarce of opportunity, and now that "AI journalist" has stepped into the spotlight, it will not be long before that devotedness of those newly sparked spirits will be long gone.
Thus, journalism should be inclusive to humans as they can comprehend what is the truth and what is not. Rather than enriching the system we think is the future of our world, we should let perspective play its role and help show ethicality.
Disclaimer: The article you have read is made fully by a human.
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